Book News

How to Market a Book

Lately, I have decided to read another book by Joanna Penn called How to Market a Book.  I’m going to list the table of contents again so you can get the gist of what the book is about.

Introduction

My Story

I. Marketing Principles

1.1 The Marketing Mindset

1.2 Polarities of marketing

1.3 When to Start marketing and how to balance your time

II. Your Book Fundamentals

2.1 Prerequisites for success

2.2 Book Sales description

2.3 Choose the right categories and keywords

2.4 Amazon Author Central

2.5 Sampling. Why your first few pages are so important

2.6 The pros and cons of exclusivity

2.7 Pricing and the use of free

2.8. Using box sets and bundling

2.9 Writing a series

III. No Platform Needed: Short Term Marketing

3.1 Why book reviews are important

3.2 How to get customer reviews

3.3 How to get reviews from book bloggers

3.4 Paid Advertising: Email blasts

3.5 Paid Advertising:Facebook, Amazon, and other ads

3.6 Case Study: Ad stacking to hit the USA today list

3.7 Algorithm hacking, big data, and production speed

IV. Your Author Platform: Long-term Marketing

4.1 What is an author platform and why bother?

4.2 Your Author Brand

4.3 Using pseudonyms

4.4 Professional author photos

4.5 Integrity, authenticity, generosity, social karma

4.6 Your author website

4.7 How to build an email list

4.8 Content Marketing

4.9 Should you have an author blog?

4.10 Mistakes authors make with blogging

4.11 Guest blogging

4.12 Image marketing

4.13 How to sell books using social media

4.14 Social networking tips

4.15 Examples of how I use social media sites

4.16 Should you create a podcast?

4.17 How to produce and market a podcast

4.18 Video Marketing

4.19 Marketing audiobooks

4.20 Marketing print books

4.21 Merchandising

4.22 Traditional media and PR

4.23 How to get media attention with a newsworthy story

4.24 Tips for TV and radio

V. Marketing Strategy and Book Launches

5.1 Your book marketing strategy

5.2 Aspects of a book launch

5.3 Relaunching older books

Conclusion and next steps

Need more help?

Appendix 1: Questions to answer honestly if your book isn’t selling.

Appendix 2: Useful resources

So there is the whole table of contents. I’m only in chapter two so not too far into but so far learning I didn’t know and some I did. But I know there is a lot this book can teach me. I hope you give it a read or at least try a sample of the book before you buy. Good luck on your marketing adventure!

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General Updates

Fibromyalgia & The Author Platform

I have been in flux for about a year or so about doing away with Twitter, my Facebook page, and my blog, together known as the Author Platform. This is not that I believe it’s a bad idea. I don’t. It’s good for those who can manage it, or if you can hire someone to manage it for you.

With a chronic illness (fibromyalgia) this is difficult to do. Some days I barely have energy to pull myself out of bed without crying and get my daughter ready and off to school. This is not counting house hold chores and caring for the dogs that some days are overwhelming and my muscles hurt and shake when I try to do anything. Then add on to the desire of wanting to write, but then realizing in order to gain a following it is suggested you create an Author Platform and consistently update those who are following you.

Maintaining an Author Platform is hard enough for a person without a chronic illness. It takes time to set up and to maintain and this is time taken away from other areas of your life. With fibro I have limited energy, or spoons, to use in a day. And I have to decide what to use that energy on.

I still desire to write, but keeping up an Author Platform has become stressful and I am resenting it. It has become something that is overwhelming because I know those of you who follow me are expecting updates from me, but I cannot always deliver those updates. I feel by keeping my Twitter, Facebook page, and blog open,  I am leading you on waiting for updates when there are times there are no updates. You are expecting something from me I cannot guarantee I can deliver. It weighs on me you are expecting an update or news of  new book release but there hasn’t been one. I must be honest with you, my followers, and with myself. I will continue to write but I will not be a slave to the Author Platform movement. Sometimes we have to figure out what works for us in our current circumstances and do what we can within our limitations. This is a choice I have to make. I will keep up my Twitter, Facebook page, and blog going and I will post when I can.

Changes are coming, and I will keep you posted on the developments.

Thank you for following me and commenting. God bless and take care.

~Janis~