Book News

How to Market a Book

Lately, I have decided to read another book by Joanna Penn called How to Market a Book.  I’m going to list the table of contents again so you can get the gist of what the book is about.

Introduction

My Story

I. Marketing Principles

1.1 The Marketing Mindset

1.2 Polarities of marketing

1.3 When to Start marketing and how to balance your time

II. Your Book Fundamentals

2.1 Prerequisites for success

2.2 Book Sales description

2.3 Choose the right categories and keywords

2.4 Amazon Author Central

2.5 Sampling. Why your first few pages are so important

2.6 The pros and cons of exclusivity

2.7 Pricing and the use of free

2.8. Using box sets and bundling

2.9 Writing a series

III. No Platform Needed: Short Term Marketing

3.1 Why book reviews are important

3.2 How to get customer reviews

3.3 How to get reviews from book bloggers

3.4 Paid Advertising: Email blasts

3.5 Paid Advertising:Facebook, Amazon, and other ads

3.6 Case Study: Ad stacking to hit the USA today list

3.7 Algorithm hacking, big data, and production speed

IV. Your Author Platform: Long-term Marketing

4.1 What is an author platform and why bother?

4.2 Your Author Brand

4.3 Using pseudonyms

4.4 Professional author photos

4.5 Integrity, authenticity, generosity, social karma

4.6 Your author website

4.7 How to build an email list

4.8 Content Marketing

4.9 Should you have an author blog?

4.10 Mistakes authors make with blogging

4.11 Guest blogging

4.12 Image marketing

4.13 How to sell books using social media

4.14 Social networking tips

4.15 Examples of how I use social media sites

4.16 Should you create a podcast?

4.17 How to produce and market a podcast

4.18 Video Marketing

4.19 Marketing audiobooks

4.20 Marketing print books

4.21 Merchandising

4.22 Traditional media and PR

4.23 How to get media attention with a newsworthy story

4.24 Tips for TV and radio

V. Marketing Strategy and Book Launches

5.1 Your book marketing strategy

5.2 Aspects of a book launch

5.3 Relaunching older books

Conclusion and next steps

Need more help?

Appendix 1: Questions to answer honestly if your book isn’t selling.

Appendix 2: Useful resources

So there is the whole table of contents. I’m only in chapter two so not too far into but so far learning I didn’t know and some I did. But I know there is a lot this book can teach me. I hope you give it a read or at least try a sample of the book before you buy. Good luck on your marketing adventure!

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Book Reviews

Author Entrepreneur Part II

In my last post you saw how I talked about Joanna Penn’s book Business for Authors and it teaches authors how to be an author entrepreneur. I didn’t read the whole book but I got have half way through it and decided I didn’t want to do all the work it would take to run my writing career like a business. I really just want to write books and stories and share the with people.

She did get me thinking about how I wanted to do this. Did I still want to publish books and try to sell them through self promotion, or did I want to do a site like Booksie.com or inkitt.com where you can share your work with readers and its all free and you don’t get paid. I didn’t know if I wanted to do that. I just hated the idea of promoting my work. I just want to write and share my work.

But at the same time I don’t want to do it for free. Not after all the hard work I put into making a book. But then on the business side. I just think it’s way too much for me. More likely I was probably overwhelmed with the book. I think for my books to even reach readers I would have to do self promotion anyway so that’s probably what I’ll start doing.

I’ll keep you posted on my progress. Take care.

Author Business

Author Entrepreneur

It’s been on my mind for while now about being an author entrepreneur. But first I need to learn more about it. So I’ve turned to Joanna Penn who wrote a book about business for authors which teaches us creatives how to bring business into our creative world and help us to sell more books.

In case you’re interested I’ll let you know what is in the table of contents:

Is the book for you?

Introduction

I. From Author to Entrepreneur

1.1Arc of the Author: From author to running a business

1.2 Definition of an author-entrepreneur

1.3 What is your definition of success?

1.4 what do you want with your life?

1.5 Should you start a company?

II. Products and Services

2.1 Definition

2.2 It’s not just one book. Your rights and how to exploit them

2.3 Business models for authors

2.4 Evaluating business models

2.5 Contracts

2.6 Copyright and piracy

2.7 Production plan

III. Employees, Suppliers and Contractors

3.1 Definition

3.2 You. The Writer.

3.3 Co-writing partners

3.4 Editors

3.5 Agents and Publishers

3.6 Translators

3.7 Book designers and formatters

3.8 Audiobook narrators

3.9 Bookkeeping and accounting

3.10 Virtual or executive assistant

3.11 Managing your team

IV. Customers

4.1 Definition

4.2 Who are your customers?

4.3 Customer service

V. Sales and Distribution

5.1 Definition

5.2 Selling through distributors

5.3 Selling direct

5.4 Publishing imprint and ISBNs

5.5 Pricing

VI. Marketing

6.1 Definition

6.2 Key Concepts

6.3 Book-based marketing

6.4 Author-based marketing

6.5 Customer-based marketing

6.6 A tale of two author brands

VII. Financials

7.1 Definition

7.2 Money mindset

7.3 Income circles exercise

7.4 Revenues of the author business

7.5 Increase your revenue

7.6 Costs of the author business

7.7 Funding your business

7.8 Banking and Paypal

7.9 Accounting, reporting, tax and estate planning

VIII. Strategy and Planning

8.1 Definition

8.2 Strategy

8.3 Business Plan

8.4 Managing your time

8.5 Developing professional habits

8.6 Accountability

8.7 The long term view

8.8 Becoming a full-time author. Why, when and how?

8.9 Looking after yourself

Your next steps

Need more help?

IX. Appendices

 

So once I get through all of this, if I find anything useful I”ll do another blog post on it. If you’ve read this book, what are your thoughts on it? Please let me know in the comments.

Publishing News

Changing It Up

So lately I have been having serious issued with create space not sending a link to my email address. And I have tried several times. I have tried publishing my books in KDP but again having issues and email Amazon about the problem a couple of times but never heard anything from them.

Today I did something bold. I removed all of my books from KDP and I am taking a new tactic. This might mean more work but I think it will be worth it.

Remember Lulu.com and Smashwords.com? Well I am going to be publishing my paperback and hardcovers through lulu.com and my ebooks through Smashwords.com. I know this will mean more booklets to read to learn how format is to be done for each platform but I think it will be worth it. The only way to really know is to try my ideas out and see what happens.

I have worked with both lulu and Smashwords in the past and I have always enjoyed using lulu. Smashwords I would have some struggles with but hopefully it won’t be too bad this time around.

I’ll let you know if I hear anything from Amazon, but I’m betting I won’t.

So now I need to find out if I need a new ISBN for each of my books and if that means I’m going to have to change the titles as well. I may have to visit my writers’ group on Facebook and see what others suggest. Just comes down to using your resources.

If any of you have tried what I am about to delve into, would you let me know how things turned out for you? I would love to hear what came about.

Thanks and take care.

Reflections of the Heart

Reflections of the Heart II

In a previous post I mentioned that I was putting scripture verses into my book. Well I did end up doing that. Not every chapter has them however. The book is currently available in Kindle format.

I am waiting patiently for the book to be available in paperback format which could take up to 72 hours or more.

It has been quite the challenge for me to create a paperback book through KDP instead of CreateSpace. When I heard that CreateSpace was gone and that everything was being moved to KDP, I think myself and many others panicked. We had to go to KDP and relearn how to make a paperback book. Thankfully, however, Amazon has made it pretty easy to make your book into a paperback. It just takes a while for their review process to be sure your book meets their standards is all.

But while I’m waiting for my book to come out in paperback, I’m reading things on blogging and on selling my books. It’s hard. There are so many books out there it’s tough to chose which one to read. Blogging For Writers, and Sell Your Book Like Wildfire are the two I”m currently going through. As writers we have to keep reading on various themes in order to keep growing in our field.

So far things are going well just a little slower than anticipated. But making the most of it.

Reflections of the Heart

Reflections of the Heart

Well, I pulled Reflections of the Heart from Amazon to add in Bible scripture. I have read book that have scripture verses in them that have always helped me and I want to do the same for others. But before I republish this book, I am going to go through and edit it again and make sure the scripture verses work with my story. I have a feeling I may end up deleting the scripture verses.

This was just something that I wanted to try so we’ll see how it goes. I’ll let you know if I republish it with the scriptures or if I decide not to.

What do you think? Do you like reading books that have Bible scriptures? Do you find they help you spiritually?

Veiled Affliction

Book on Fibromyalgia

Lately my project as been on a book about fibromyalgia where I talk about my experience with the illness. I have titled the book Veiled Affliction: My Journey with Fibromyalgia.

I have been working on this book for about a month now or at least close to that. I have been working on it most mornings while I have the chance. I have 16 chapters to it.

Chapter 1 – What is Fibro?

Chapter 2 – Childhood and Fibro

Chapter 3 – Fibromyalgia Growing

Chapter 4 – Getting Married

Chapter 5 – Relationships

Chapter 6 – Sleep

Chapter 7 – Exercise

Chapter 8 _ Overstimulation

Chapter 9 – Driving

Chapter 10 – Fibromyalgia and Diet

Chapter 11 – Coping

Chapter 12 – Misconceptions

Chapter 13 – Importance of Support

Chapter 14 – Items I have Tried for Pain

Chapter 15 – Supplements for Fibromyalgia

Chapter 16 – Essential Oils for Fibromyalgia

So there you have my chapter outlines and can get an idea of what I am going to be talking about. If you have any ideas for more topics feel free to let me know in the comments. I”m open to ideas. These chapters may change depending on what information I find.

Take care and God bless!

Secret Anguish

Secret Anguish: My Mental Health Journey

Okay so I have really been tackling editing on two books. One I think is pretty good so I’m leaving that one alone. But it’s this one about my mental health, Secret Anguish. I went through it and couldn’t imagine what I was thinking some of the chapters I had included. They just didn’t make any sense. So you know what I did, I axed those suckers right out of the book. That removed 22,000 words from my story but it had to be done. I’m down to a little over 30,000 words now. About the size of my other book.

And then I had to remove other whole pages or whole paragraphs to make sure everything lined up. But now that I’m at the end I’m realizing there is some information I could include that would go with the mental health title. So I am working on adding in some information from my therapy days while I was still in Vermont. And I thought after the move to Maine in 2011 I would add in some things from my stay in the hospital. Those are the only two things I can think of adding right now. Then I’ll probably print my book again and go over it again. Editing just never ends it seems like.

Speaking of editing, do you have a certain way that you edit your work? I really don’t at least nothing methodical. Do you use any books to help you on your way? I have one book but I haven’t read it all yet. There are several articles out there than can help you too if you need help.

Here is one website that will help with editing:

https://www.lisatener.com/2012/02/how-to-edit-a-nonfiction-book-one-step-at-a-time/

Uncategorized

Taking a Writing Break? Harder Than I Thought

Okay so I said I was going to take a break from writing, but that is proving harder that I thought. I was talking with another author friend, Heather Montford, she suggested I try doing writing prompts instead of trying to write a whole novel while watching my son.

So I did it. This morning i looked up writing prompt sites and found one at Writer’s Digest’s website. I worked on the very first prompt they gave and I found it so freeing to still write even if I may not use what I’m writing. And I’m keeping my writing muscles exercised. I think by doing these prompts and reading, I’ll be in good shape.

Another lesson learned, don’t throw away the advice of a good friend! You never know where it will lead you.

Do you have a favorite writing prompt site, or book? Let me know in the comments.

Have a great day.

Writing Updates

Break

I hate to say it but I have decided to take a break from writing and concentrate on my family. It’s just been hard trying to find time to write or edit my work when my time has been demanded by other means. I’m still here however and I will be reading up on the writing world and I’ll share what I find interesting so please don’t think I have stop blogging.

Thank you all for your support. You have been a loyal group and I pray you will still hang in there while I go through this lull. I am always here if  you have something you want to talk about just feel free to leave a comment or email me at jisoucie@hotmail.com.