Book News

How to Market a Book

Lately, I have decided to read another book by Joanna Penn called How to Market a Book.  I’m going to list the table of contents again so you can get the gist of what the book is about.

Introduction

My Story

I. Marketing Principles

1.1 The Marketing Mindset

1.2 Polarities of marketing

1.3 When to Start marketing and how to balance your time

II. Your Book Fundamentals

2.1 Prerequisites for success

2.2 Book Sales description

2.3 Choose the right categories and keywords

2.4 Amazon Author Central

2.5 Sampling. Why your first few pages are so important

2.6 The pros and cons of exclusivity

2.7 Pricing and the use of free

2.8. Using box sets and bundling

2.9 Writing a series

III. No Platform Needed: Short Term Marketing

3.1 Why book reviews are important

3.2 How to get customer reviews

3.3 How to get reviews from book bloggers

3.4 Paid Advertising: Email blasts

3.5 Paid Advertising:Facebook, Amazon, and other ads

3.6 Case Study: Ad stacking to hit the USA today list

3.7 Algorithm hacking, big data, and production speed

IV. Your Author Platform: Long-term Marketing

4.1 What is an author platform and why bother?

4.2 Your Author Brand

4.3 Using pseudonyms

4.4 Professional author photos

4.5 Integrity, authenticity, generosity, social karma

4.6 Your author website

4.7 How to build an email list

4.8 Content Marketing

4.9 Should you have an author blog?

4.10 Mistakes authors make with blogging

4.11 Guest blogging

4.12 Image marketing

4.13 How to sell books using social media

4.14 Social networking tips

4.15 Examples of how I use social media sites

4.16 Should you create a podcast?

4.17 How to produce and market a podcast

4.18 Video Marketing

4.19 Marketing audiobooks

4.20 Marketing print books

4.21 Merchandising

4.22 Traditional media and PR

4.23 How to get media attention with a newsworthy story

4.24 Tips for TV and radio

V. Marketing Strategy and Book Launches

5.1 Your book marketing strategy

5.2 Aspects of a book launch

5.3 Relaunching older books

Conclusion and next steps

Need more help?

Appendix 1: Questions to answer honestly if your book isn’t selling.

Appendix 2: Useful resources

So there is the whole table of contents. I’m only in chapter two so not too far into but so far learning I didn’t know and some I did. But I know there is a lot this book can teach me. I hope you give it a read or at least try a sample of the book before you buy. Good luck on your marketing adventure!

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Book News

Free Kindle Book

Yep! You read the title of this post correctly. You’re not seeing things! The History of Sackets Harbor, New York is free until February 6th 2013. If you like history and learning about places you have never been to, then I urge you to read this book. You may just find yourself packing your bags and heading to this historic village. Take it from one of my reviewers:

 

5.0 out of 5 stars
A fantastic read for a history buff & on my wish list for places to visit!, January 25, 2013
Amazon Verified Purchase(What’s this?)

This author from Watertown, has really done her homework on the History of Sackets Harbor, New York. This is the best researched and most well-written book on the history of a mid Atlantic state that I have had the pleasure to read. It is worthy of textbook material for high school and college students because the history lessons are rich, including highly detailed accounts of the Sackets Harbor regions and shipyards, and its national importance during the War of 1812. Lots of important and notable people are covered within the history accounts of this famous village, founded by Augustus Sackett over 200 years ago. The author brings the history up to date, with descriptions of the area sites, museums and shops that are tourist attractions today. With the beautiful lake views and railroad, I’m ready to take a trip to this historical place myself and I have placed it on my wish list of places to visit. What a great learning tool this book is, that gives new nuggets of info with each re-read of it — lots of information that can be studied and enjoyed. It’s a five-star hit for me!

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This book was written not just for those who love history, but also for younger generations, or teachers who might use this for educational purposes. I hope you enjoy the book as much as I did researching and writing it. 🙂 Have a great weekend!