Lately, I have decided to read another book by Joanna Penn called How to Market a Book. I’m going to list the table of contents again so you can get the gist of what the book is about.
I. Marketing Principles
1.1 The Marketing Mindset
1.2 Polarities of marketing
1.3 When to Start marketing and how to balance your time
II. Your Book Fundamentals
2.1 Prerequisites for success
2.2 Book Sales description
2.3 Choose the right categories and keywords
2.4 Amazon Author Central
2.5 Sampling. Why your first few pages are so important
2.6 The pros and cons of exclusivity
2.7 Pricing and the use of free
2.8. Using box sets and bundling
2.9 Writing a series
III. No Platform Needed: Short Term Marketing
3.1 Why book reviews are important
3.2 How to get customer reviews
3.3 How to get reviews from book bloggers
3.4 Paid Advertising: Email blasts
3.5 Paid Advertising:Facebook, Amazon, and other ads
3.6 Case Study: Ad stacking to hit the USA today list
3.7 Algorithm hacking, big data, and production speed
IV. Your Author Platform: Long-term Marketing
4.1 What is an author platform and why bother?
4.2 Your Author Brand
4.3 Using pseudonyms
4.4 Professional author photos
4.5 Integrity, authenticity, generosity, social karma
4.6 Your author website
4.7 How to build an email list
4.8 Content Marketing
4.9 Should you have an author blog?
4.10 Mistakes authors make with blogging
4.11 Guest blogging
4.12 Image marketing
4.13 How to sell books using social media
4.14 Social networking tips
4.15 Examples of how I use social media sites
4.16 Should you create a podcast?
4.17 How to produce and market a podcast
4.18 Video Marketing
4.19 Marketing audiobooks
4.20 Marketing print books
4.22 Traditional media and PR
4.23 How to get media attention with a newsworthy story
4.24 Tips for TV and radio
V. Marketing Strategy and Book Launches
5.1 Your book marketing strategy
5.2 Aspects of a book launch
5.3 Relaunching older books
Conclusion and next steps
Need more help?
Appendix 1: Questions to answer honestly if your book isn’t selling.
Appendix 2: Useful resources
So there is the whole table of contents. I’m only in chapter two so not too far into but so far learning I didn’t know and some I did. But I know there is a lot this book can teach me. I hope you give it a read or at least try a sample of the book before you buy. Good luck on your marketing adventure!