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Secret Angiush

It has been a long couple of days. I have been working on my next book, Secret Anguish: My Metal Health Journey and I have had to toss out so much of my book because I realized it would’t help my story at all. It had to do with allergies and asthma and that has nothing to do with mental illness. I think this book may be a novella by the time I’m done weeding everything.

I have a couple of chapters I can keep that do have to deal with mental heals so I’ll start my rewrite from there, and see what I come up with. Hopefully, I’ll have a decent manuscript by the time I’m done.

But I’d better get going while I can. Before my 3 year old son needs something and I’m interrupted,

So I’ll work on what I have ready to use and then I should also consult the journal entries I have from years past and see what information they can provide. Well, I’m off. Best of luck to you if you are editing your manuscript. It’s a tough job so take your time and don’t rush it. So long for now!

Book News

How to Market a Book

Lately, I have decided to read another book by Joanna Penn called How to Market a Book.  I’m going to list the table of contents again so you can get the gist of what the book is about.

Introduction

My Story

I. Marketing Principles

1.1 The Marketing Mindset

1.2 Polarities of marketing

1.3 When to Start marketing and how to balance your time

II. Your Book Fundamentals

2.1 Prerequisites for success

2.2 Book Sales description

2.3 Choose the right categories and keywords

2.4 Amazon Author Central

2.5 Sampling. Why your first few pages are so important

2.6 The pros and cons of exclusivity

2.7 Pricing and the use of free

2.8. Using box sets and bundling

2.9 Writing a series

III. No Platform Needed: Short Term Marketing

3.1 Why book reviews are important

3.2 How to get customer reviews

3.3 How to get reviews from book bloggers

3.4 Paid Advertising: Email blasts

3.5 Paid Advertising:Facebook, Amazon, and other ads

3.6 Case Study: Ad stacking to hit the USA today list

3.7 Algorithm hacking, big data, and production speed

IV. Your Author Platform: Long-term Marketing

4.1 What is an author platform and why bother?

4.2 Your Author Brand

4.3 Using pseudonyms

4.4 Professional author photos

4.5 Integrity, authenticity, generosity, social karma

4.6 Your author website

4.7 How to build an email list

4.8 Content Marketing

4.9 Should you have an author blog?

4.10 Mistakes authors make with blogging

4.11 Guest blogging

4.12 Image marketing

4.13 How to sell books using social media

4.14 Social networking tips

4.15 Examples of how I use social media sites

4.16 Should you create a podcast?

4.17 How to produce and market a podcast

4.18 Video Marketing

4.19 Marketing audiobooks

4.20 Marketing print books

4.21 Merchandising

4.22 Traditional media and PR

4.23 How to get media attention with a newsworthy story

4.24 Tips for TV and radio

V. Marketing Strategy and Book Launches

5.1 Your book marketing strategy

5.2 Aspects of a book launch

5.3 Relaunching older books

Conclusion and next steps

Need more help?

Appendix 1: Questions to answer honestly if your book isn’t selling.

Appendix 2: Useful resources

So there is the whole table of contents. I’m only in chapter two so not too far into but so far learning I didn’t know and some I did. But I know there is a lot this book can teach me. I hope you give it a read or at least try a sample of the book before you buy. Good luck on your marketing adventure!

Book Reviews

Author Entrepreneur Part II

In my last post you saw how I talked about Joanna Penn’s book Business for Authors and it teaches authors how to be an author entrepreneur. I didn’t read the whole book but I got have half way through it and decided I didn’t want to do all the work it would take to run my writing career like a business. I really just want to write books and stories and share the with people.

She did get me thinking about how I wanted to do this. Did I still want to publish books and try to sell them through self promotion, or did I want to do a site like Booksie.com or inkitt.com where you can share your work with readers and its all free and you don’t get paid. I didn’t know if I wanted to do that. I just hated the idea of promoting my work. I just want to write and share my work.

But at the same time I don’t want to do it for free. Not after all the hard work I put into making a book. But then on the business side. I just think it’s way too much for me. More likely I was probably overwhelmed with the book. I think for my books to even reach readers I would have to do self promotion anyway so that’s probably what I’ll start doing.

I’ll keep you posted on my progress. Take care.

Author Business

Author Entrepreneur

It’s been on my mind for while now about being an author entrepreneur. But first I need to learn more about it. So I’ve turned to Joanna Penn who wrote a book about business for authors which teaches us creatives how to bring business into our creative world and help us to sell more books.

In case you’re interested I’ll let you know what is in the table of contents:

Is the book for you?

Introduction

I. From Author to Entrepreneur

1.1Arc of the Author: From author to running a business

1.2 Definition of an author-entrepreneur

1.3 What is your definition of success?

1.4 what do you want with your life?

1.5 Should you start a company?

II. Products and Services

2.1 Definition

2.2 It’s not just one book. Your rights and how to exploit them

2.3 Business models for authors

2.4 Evaluating business models

2.5 Contracts

2.6 Copyright and piracy

2.7 Production plan

III. Employees, Suppliers and Contractors

3.1 Definition

3.2 You. The Writer.

3.3 Co-writing partners

3.4 Editors

3.5 Agents and Publishers

3.6 Translators

3.7 Book designers and formatters

3.8 Audiobook narrators

3.9 Bookkeeping and accounting

3.10 Virtual or executive assistant

3.11 Managing your team

IV. Customers

4.1 Definition

4.2 Who are your customers?

4.3 Customer service

V. Sales and Distribution

5.1 Definition

5.2 Selling through distributors

5.3 Selling direct

5.4 Publishing imprint and ISBNs

5.5 Pricing

VI. Marketing

6.1 Definition

6.2 Key Concepts

6.3 Book-based marketing

6.4 Author-based marketing

6.5 Customer-based marketing

6.6 A tale of two author brands

VII. Financials

7.1 Definition

7.2 Money mindset

7.3 Income circles exercise

7.4 Revenues of the author business

7.5 Increase your revenue

7.6 Costs of the author business

7.7 Funding your business

7.8 Banking and Paypal

7.9 Accounting, reporting, tax and estate planning

VIII. Strategy and Planning

8.1 Definition

8.2 Strategy

8.3 Business Plan

8.4 Managing your time

8.5 Developing professional habits

8.6 Accountability

8.7 The long term view

8.8 Becoming a full-time author. Why, when and how?

8.9 Looking after yourself

Your next steps

Need more help?

IX. Appendices

 

So once I get through all of this, if I find anything useful I”ll do another blog post on it. If you’ve read this book, what are your thoughts on it? Please let me know in the comments.

Publishing News

Changing It Up

So lately I have been having serious issued with create space not sending a link to my email address. And I have tried several times. I have tried publishing my books in KDP but again having issues and email Amazon about the problem a couple of times but never heard anything from them.

Today I did something bold. I removed all of my books from KDP and I am taking a new tactic. This might mean more work but I think it will be worth it.

Remember Lulu.com and Smashwords.com? Well I am going to be publishing my paperback and hardcovers through lulu.com and my ebooks through Smashwords.com. I know this will mean more booklets to read to learn how format is to be done for each platform but I think it will be worth it. The only way to really know is to try my ideas out and see what happens.

I have worked with both lulu and Smashwords in the past and I have always enjoyed using lulu. Smashwords I would have some struggles with but hopefully it won’t be too bad this time around.

I’ll let you know if I hear anything from Amazon, but I’m betting I won’t.

So now I need to find out if I need a new ISBN for each of my books and if that means I’m going to have to change the titles as well. I may have to visit my writers’ group on Facebook and see what others suggest. Just comes down to using your resources.

If any of you have tried what I am about to delve into, would you let me know how things turned out for you? I would love to hear what came about.

Thanks and take care.

Reflections of the Heart

Reflections of the Heart II

In a previous post I mentioned that I was putting scripture verses into my book. Well I did end up doing that. Not every chapter has them however. The book is currently available in Kindle format.

I am waiting patiently for the book to be available in paperback format which could take up to 72 hours or more.

It has been quite the challenge for me to create a paperback book through KDP instead of CreateSpace. When I heard that CreateSpace was gone and that everything was being moved to KDP, I think myself and many others panicked. We had to go to KDP and relearn how to make a paperback book. Thankfully, however, Amazon has made it pretty easy to make your book into a paperback. It just takes a while for their review process to be sure your book meets their standards is all.

But while I’m waiting for my book to come out in paperback, I’m reading things on blogging and on selling my books. It’s hard. There are so many books out there it’s tough to chose which one to read. Blogging For Writers, and Sell Your Book Like Wildfire are the two I”m currently going through. As writers we have to keep reading on various themes in order to keep growing in our field.

So far things are going well just a little slower than anticipated. But making the most of it.